Two-Day Conference Concludes the 2019 Media Literacy Days

Тhe Media Literacy Network held a two day Conference, “2019 Media Literacy Days”, on 14 and 15 November 2019, thus marking the closing of the event of the same name that had began on 22 October 2019.

Info on Activities Relating to 2019 Media Literacy Days Available on Facebook

Skopje, 22 October 2019 –With the aim of informing as many citizens as possible about the activities taking place at various vanues as part of the 2019 Media Literacy Days, events have been created on the Facebook social network.

Media Literacy Days Opened

Skopje, 22 October 2019 – Starting from today until 15 November 2019, the Media Literacy Network is holding the Media Literacy Days, under the motto “Stop, think, check!”. In this way, the country is joining in the marking of the 8th UNESCO Global Week of Media and Information Literacy.

Media Literacy Days 2019

From 22 October to 15 November 2019, the Media Literacy Network will be holding the Media Literacy Days event. This is the way by which our country is taking part in the 8th UNESCO Global Media and Information Literacy Week, due to take place from 24 to 31 October 2019. During these four weeks, the Macedonian citizens will have an opportunity to take part in some thirty workshops, debates, webinars, open days and other events focused on the various aspects of media literacy.

Campaign to Promote the Media Literacy Days, 22 October – 15 November 2019

The preparation of the campaigning spots was led by the idea that an effective exchange of ideas and functional concepts is of particular importance for media literacy. The Irish Media Literacy Network and the Irish broadcasting regulator, BAI, offered their promotional materials for the media campaign and, in cooperation with the public broadcasting service – the Macedonian Radio and Television – we adapted the promotional television and radio clips titled “Stop, Think, Check”, for broadcasting in the Macedonian and the Albanian languages.

TV spot - Media Literacy Days 2019

Online guidebook on “Critical Thinking for Unmasking Disinformation”

A guidebook for informal education on media literacy has been prepared as part of the project on “Critical Thinking for Mediawise Citizens – CriThink”, which is being implemented by the Metamorphosis Foundation for Internet and Society and the “EUROTHINK” Centre for European Strategies, and is funded by the EU. The handbook is titled “Critical Thinking for Unmasking Disinformation”. The handbook promotes the methods for informal education which is usually performed out of the standard educational process (state schools and universities), within the frameworks of the activities of civil society. This handbook proposes various activities that can be adjusted for both curricular and extra-curricular implementation. Every activity states the topics, goals, duration and the required materials.

The handbook may be downloaded from this

Skopje, 3 October 2019 – The Media Literacy Network held a working meeting, today, at which, among other things, the participants voted to select members of the Network Coordination Group, and discussed the Programme of the 2019 Media Literacy Days. Presented at the meeting was the composition of the members of the three working groups in the Network: Formal and Non-formal Education, Surveys, and Promoting the Network and Attracting New Members. The working groups should select their respective coordinators by 10 November 2019, and specify the activities they would carry out.

New Infographics on Media Literacy Launched

At its third public meeting in 2019, held on 24 September, the Agency for Audio and Audiovisual Media Services, launched the new media literacy infographics, titled “Behind the Headlines” and “Behind the "False News" “. The original version, in English, were prepared by the EAVI International Organization. With the aim of making them accessible to as many citizens as possible, the Agency printed them in the Macedonian and Albanian languages.

AAAVMS and OSCE Mission to Skopje will be Working
Together on Raising Media Literacy Awareness

Skopje, 8 July 2019 – The Agency for Audio and Audiovisual Media Services and the OSCE
Mission to Skopje signed a Memorandum of Understanding, on the basis of which joint
activities will be taken up towards raising the awareness about media literacy in the country.

Jack is becoming more media wise and continues his adventures on the Media Literacy Island. This time he discovers that he is being watched! But who is watching him and what can he do about it? Find out in the third video on Jack’s adventure through the media literacy.

Translation and adaptation in Macedonian:
Agency for Audio and Audiovisual Media Services
Dubbing: Radio Antenna 5
Editing: TV Shenja

A Journey to Media Literacy 3: Privacy and Tracking

62.71% of the respondents deem that TV stations often provide different information about same events.

41.96% of the respondents deem that the radio stations often report differently about same events; 31.78% deem that it happens occasionally.

Do media provide different information about same events?

Source: The Media Literacy research 2015

37.75% of the respondents deem that the websites often provide different information for same events; and 27.77% of the respondents deem that it happens occasionally.

35.59% of the respondents deem that the newspapers often provide different information for same events; and 39.00% of the respondents deem that it happens occasionally

Do media provide different information about same events?

Source: The Media Literacy research 2015

69.01% do not share their knowledge with any citizen association or public institution when they notice crucial differences in the information provided for same events

62.28% approve part of the content provided by different media

What do you do when big and crucial differences exist in the information provided for same events?

Source: The Media Literacy research 2015

60.94% consider the qualifications and possible intentions of the author.

33.67% do not check information objectivity.

How do you check the objectivity of the website you visit for the first time?

57.24% ask others whether they have visited the respective website and what is their opinion about it.

Source: The Media Literacy research 2015

69.43% compare new information with what they already know.

74.83% consider the overall appearance of the website.

How do you check the objectivity of the website you visit for the first time?

Source: The Media Literacy research 2015

87.72% of the respondents have NOT given their opinion for political or civil issues on social networks or blog.

89.76% have NOT donated funds for civil or political cause.

88.51% have NOT signed a petition for supporting any civil or political cause.

Have you ever expressed your opinion in any of the below stated manners?

Source: The Media Literacy research 2015

81.42% have NOT contacted politician or political party.

82.67% have NOT expressed their opinion by participating in public, peaceful demonstrations.

Have you ever expressed your opinion in any of the below stated manners?

Source: The Media Literacy research 2015