What will media, journalism, and news reporting look like in 2050? What role will artificial intelligence, media literacy, and citizens play in shaping the future information landscape?
These questions will be the focus of a lecture by Aleksandra Temenugova of the Institute of Communication Studies (ICS), who will participate on 29 October 2026 in the fourth global lecture series of UNESCO Chairs, The World in 2050 – Designing Futures.
The series is organised by the UNESCO Chair at Eurac Research in Bolzano, Italy, in cooperation with the Catholic University of Eichstätt-Ingolstadt in Germany and UNESCO in Paris. It brings together 19 UNESCO Chairs from 13 countries, including ICS, which holds the UNESCO Chair on Futures Literacy and Media and Information Literacy.
Temenugova will explore possible transformations of the media and information environment over the next two and a half decades. The lecture will also address the impact of artificial intelligence, disinformation, trust in information and journalism, as well as the importance of media literacy and futures literacy in shaping the future we want.
Through this lecture, along with other activities, ICS is joining Media Literacy Days, organised by the Agency for Audio and Audiovisual Media Services (AVMU), contributing to the discussion on the future of media and the competencies citizens will need.
The lecture will be held online in English as part of the session running from 12:00 p.m. to 2:00 p.m. Participation is free of charge.
