Media literacy

Online life

What is a video?

Engaged Audience

AAMS under scrutiny

About awareness – mak

About awareness – al

An Adventure in Media Literacy – Mak

Adventure in media literacy – al

Guidelines for the use of video materials

Videos are proving to be an extremely useful means of imparting knowledge. Therefore, several music videos made/adapted by different entities have been moved to this DVD. Both in these directions and on the DVD cover, there are signs for which age each of the videos is recommended, starting from the specificity of the expressions used and the concepts explained.

The videos “Adventure through media literacy” and “About awareness: What do I do?” refer to the adventure of the boy Jove through media literacy, and were produced by the European Association for the Interests of the Viewers (EAVI). They were translated into Macedonian by the Agency for Audio and Audiovisual Media Services, and the spoken part was recorded with the selfless support of Antena 5 Radio. These Albanian language videos have been translated by Konedu Global and Metamorphosis with the financial support of the British Embassy. We are talking about animated videos that are recommended for the whole audience, for which they explain media literacy in a language and way that is easy to understand even for the little ones.

The Higher School of Journalism and Public Relations produced a series of five spots within the “Media Literacy Coalition” project, which it realized in cooperation with the Institute for Diversity in the Media from London and the newspaper “Nova Makedonija”, and with the support of the European Union. In them, young YouTuber Isabella Pan, as Mediana, cutely explains five different segments of media literacy (‘Media Literacy’, ‘Online Life’, ‘Accurate and Verified Information’, ‘News’ and ‘Engaged Audiences’ They are recommended for children over 12 years old due to the higher level of explanation of the concepts important for media literacy.

The video “AVMU under the microscope” talks about the work of the Agency and its responsibility to the citizens, and was produced within the project “Monitoring the efficiency, effectiveness, transparency and responsibility of regulatory bodies for the media – PROformance Watch” which, with financial support from The British Embassy is implemented by Eurotink – Center for European Strategies, NGO Infocenter, Transparency Macedonia and the Helsinki Committee for Human Rights. It is recommended for children over 12 years old due to the specificity of the very concept of media regulation.