MIM’s Campaign for Promoting Media Literacy
The Macedonian Institute for Media produced seven video and three radio spots as part of its campaign for promoting media literacy. The goal of the campaign is to help citizens learn how to critically view, analyze and assess the messages coming from various media, so that they could be better informed and take a more active part in the social processes.
The leading character in the campaign is Dr. Dragan, an expert-manipulator, who presents the most frequently used manipulation techniques so as to motivate the audience to analyse, recognize and debunk the potential manipulations present in the media contents.
The campaign has been produced as part of the project “ReForMedia – Enhancing Cooperation among Civil Society, Institutions and Citizens, for Conducting Reforms in the Media Sphere”, which is being carried out by the Macedonian Institute for Media, in partnership with the Peace Institute from Ljubljana, Slovenia. The project is funded by the European Union.
The video and radio spots are available at:
Radio campaign for media literacy spot 1 MP3
Radio campaign for media literacy spot 2 MP3
Radio campaign for media literacy spot 3 MP3
New TV series “Vo nase ime”
“In our name” is a TV series dedicated to media literacy and realized by the Association for Media and Communication Culture and Civil Rights “Reformer”, broadcasted at the 20:00 hrs. News on TV 24 Vesti, throughout six Saturdays, starting from November 25, 2017.
The Project goal is to introduce the citizens to the process of creating media contents, in order to encourage them to critically follow the contents published by the media and actively participate in their creation by playing the role of media controller. Communication experts, professors, civil activists and public persons discuss about the principles to be complied with during the process of informing the public on topics such as hate speech, personal data protection, infringement of the right to privacy, public interest vs. audience interest – media tabloidization, protection and safety of children and minors on the Internet and what is media literacy.
Reformer realizes this series thanks to the grant awarded via the Project “Media literacy in an era of information flow: Coalition for media literacy”, implemented by the School of Journalism and Public Relations in cooperation with the London Media Diversity Institute and the newspaper “Nova Makedonija”, funded by the European Union.
The episodes broadcasted so far are available here:
Media Literacy Through the Words of Mediana
The School of Journalism and Public Relations produced five educational video clips that treat different segments of media literacy. The lead role was given to the young YouTuber Izabela Pan (Izabela Jakimovska), who plays Mediana and explains in a charming way the basic concepts of media literacy, gives advice on how to act responsibly in the online sphere, how to detect fake news, what (journalist) news is and, certainly, how we can use the media to make a positive change in society. The videos are intended, above all, for the young population, but are also interesting for the broader public, as they are designed to raise awareness on issues of public interest.
The video clips have been produced as part of the EU-supported project titled “Media Literacy Coalition”, implemented by the School of Journalism and Public Relations in cooperation with the Media Diversity Institute from London and the Nova Makedonija Daily
Jack’s adventures available in Albanian language too
The already familiar EAVI videos about the adventures of the boy Jack through the media literacy, are now available in Albanian language. They are produced by the civil society organizavions Konedu Global and Metamorphosis, with financial help from the British Embassy.